Olivia Rodrigo
olivia rodrigo
You seem pretty sad for a girl so in love album packaging
Teammate worked alongside Creative Director Jaime Gerin to bring the album creative to life by learning new hand embroidery skills, creating physical pieces of art elements, and incorporating other handmade elements like a custom handwritten font to create mixed media pieces for physical packaging.
The creative was focused on incorporating a human touch to every element. While the designs are not "perfect", they are also not meant to be.
album booklet
the album booklet design follows the tracklist sequencing transitioning from daytime to nighttime.
D2C Pop-up Gatefold Vinyl Variant
Lenticular Cover Vinyl Variant
Target Exclusive Vinyl Variant
Custom Gatefold Design for the Lenticular Vinyl Variant
Custom vinyl sleeves designed to look like paintings and paired to continue the album’s storyline.
custom instagram font
Created a custom handwritten font incorporated throughout the album’s campaign across packaging, OOH advertising, and social platforms. The font was available for use on Instagram stories during album release month.
tour admat
show poster design
single artwork design
OOH billboard design
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